Community norms that influence smoke-free policy development including media attention, smoke-free signage, public attitudes, and opposition.
For Smoke-free Products, click on the strategy headings below.
Know Your Media - newspapers, radio, television, websites, blogs, forums, Facebook, Twitter
- Develop relationships with key media personnel (editors, reporters, columnists, radio station owners/managers) providing them with educational materials
Know Your Opposition
- Anticipate, monitor, and expose opposition; keep your friends close and your enemies closer!